Hooray, people are flying again! After two years of pandemic, the summer saw booking figures that, despite all the unresolved problems, gave rise to renewed confidence in the industry's executive suites. How nice to see families reunited across continents after the long period of separation! Business partners no longer greet each other only on Zoom. People need people. We convey ourselves to others not only in words, but also in small gestures, pauses, glances that fall by the wayside on the web. Many entry restrictions have fallen. The demand went from 0 to 100, the airlines could hardly keep up with the mothballing of the planes and the currencyof the crews. And yet: Euphoria feels different. What's going on?