Ian Hobday is currently working as an “Expert in Residence” at Imperial College in London. He continues to mentor and coach early-stage businesses. He holds a degree in International Marketing and an MBA. Ian Hobday is Co-founder and CEO of the company Start Up Gurus. Born in England, Ian has lived and worked in England, Australia, France, USA and Italy. He spent 16 years with BASF initially in Marketing, before taking on the role of a turnaround or restructuring specialist, working in several of their businesses across a number of countries. He is an Angel Investor and coaches startups with a focus on Renewables and Energy Storage and shares his time between homes in Austria and the UK.